class: center, middle, inverse, title-slide # Investigating content and audience reactions to youtube Super Bowl commercials ## (2000 to 2020) ### R_mageddon <br> Yihan Shi, Holly, Cui, Raffay Rana ### Duke University ### 2021-10-09 --- ## Introduction - The Super Bowl has top television ratings in the US, which made its commercials the most expensive among other TV programs and widely watched by audience. - Many things have changed in the first 20 years of the 21st century, such as life science breakthroughs, political conflicts, feminist movements, etc. - Could the characteristics of Super Bowl commercials give us insights about such changes? --- ## Q1: What is the trend of the ads' content and audience preferences over the years? --- ## What feature make the audience wants to hit 'like' for an ad? <img src="presentation_files/figure-html/plot-compare-1.png" width="70%" /> --- ## Any trends in how the ads change over the years in terms of content? <img src="presentation_files/figure-html/plotting stacked area chart-1.png" width="60%" /> --- ## Q2: How do election year ads differ from non-election year ads in terms of content and titles? --- ### Title Comparison .center[ <img src="presentation_files/figure-html/non-election-wordcloud-viz-1.png" width="90%" /> ] --- ### Content Comparison .pull-left[ <img src="presentation_files/figure-html/election-col-plot-1.png" width="130%" /> ] .pull-right[ <img src="presentation_files/figure-html/non-election-col-plot-1.png" width="130%" /> 1. Marginal difference in Patriotic 2. Change in Use Sex ] --- ## Findings .left[ 1. There are matches and unmatches between ads attribute proportions and audience preferences. 2. Marginal difference in content and titles in election and non election years 3. Follow up questions: more specific content variables to analyze in more depth. ] --- # Q&A ---