class: center, middle, inverse, title-slide # Super Bowl Ads ### Dorian’s Gs <br> Martha Aboagye, Parker Dingman, Eli Feder, Courtney Lee ### Duke University ### 2021-10-11 --- #Introduction .pull-left[ The Dataset: -- - Created by FiveThirtyEight - Originally collected through superbowl-ads.com - Based on information from Super Bowl ads on YouTube - 247 different Super Bowl ads with 25 different variables - Includes characteristics of ads such as: - Brand - Ad Type (e.g. patriotic, sexual, etc.) - Release Year - View Count ] <img src="img/youtube-logo.jpeg" width="40%" style="display: block; margin: auto 0 auto auto;" /> --- ## 1. What factors do companies value the most in their ads, and how has the use of these factors changed over time? .pull-left[ Examining the relationship between brand and ad type, and ad type over time - Company: - brand - Factors: - if an ad shows the product quickly - if an ad contains comedy - if an ad contains animals ] <img src="img/superbowlads.png" width="40%" style="display: block; margin: auto 0 auto auto;" /> --- <img src="presentation_files/figure-html/Q1-Plot-1-Brand-1.png" style="display: block; margin: auto;" /> --- <img src="presentation_files/figure-html/Q1-Plot-2-1.png" style="display: block; margin: auto;" /> --- ## 2. What is the relationship between popularity of a Super Bowl Ad and how well it is interacted with? <img src="img/youtube-dislikes.jpg" width="30%" style="display: block; margin: auto;" /> -- - Examining the relationship between different popularity and interaction metrics -- - Popularity: view count -- - Interactions: comments, likes, and dislikes -- - Grouped `view_count` into categories due to outliers --- <img src="presentation_files/figure-html/density_analysis-1.png" style="display: block; margin: auto;" /> --- <img src="presentation_files/figure-html/interactions-1.png" style="display: block; margin: auto;" /> --- class: inverse, middle, center # Questions?